Why Social Research?

It’s that time of year when many results have just been released. Across the country, people are finishing school and university, completing their Masters, and asking themselves that big question: what’s next? 

For many, the answer isn’t immediately obvious. I remember being in the same position not too long ago. As someone still relatively new to the team at TONIC, I thought I’d share the three reasons I recently decided to take the step into social research, and why it might be right for you too. 

1) A passion for social change 

During my time studying Criminology at Durham University, I found myself drawn to modules that explored the inequalities embedded in our society. I learned how circumstances can shape prospects, opportunities, and life outcomes, sometimes drastically. 

One of the most eye-opening experiences was taking part in the Inside Out Prison Exchange Programme. The programme gave me the chance to speak directly with people who had been, and are, in prison. We would meet weekly, giving me the opportunity to hear first-hand about experiences of prison, stereotyping and the journeys that each individual had been on. These conversations challenged assumptions I hadn’t even realised I held and shifted how I understood the Criminal Justice System and all those involved. 

However, I didn’t just want to learn about inequalities such as these, I wanted to play a part in changing them. For me, I believe that is where research can come in. At TONIC, our work produces reports and insights that can directly inform decision-makers and lead to meaningful, lasting change. From my short time here, I can already see how our work leads to improvements in many different areas of society, and I’m excited to say that I will be a part of that. 

2) A desire to tell untold stories 

Before becoming a researcher, my opinions and views were often shaped by the voices that I would regularly hear, from sources such as the media, politicians and social circles. However, I have always been interesting in looking beyond the easily accessible, and delving deeper in to the heart of situations and issues. 

For me, research opens doors to conversations that might otherwise never happen. At TONIC, we speak to people whose experiences aren’t always heard, such as people using services, or those who could benefit from them if barriers were removed. 

In these moments, we act as a bridge: connecting lived experience with the policymakers, funders, and organisations that have the power to improve systems. There’s a responsibility that comes with this role, but also a deep sense of purpose. Interviewing those with lived experience and survivors is not always easy. It is often raw, honest and revealing. However, it is a privilege to bring these experiences to those who can implement positive change, helping to prevent others from facing similar hardships in the future.  

3) Every day is a learning day 

One of the things I love most about social research is that it’s never static. You’re constantly learning and growing from participants, from colleagues, from experts in all sorts of fields. My role so far has taken me into seminars, training sessions, and conversations that have expanded not only my professional skills but also my understanding of people and communities.  

On recent team training days, I have been introduced to creative research methods like body mapping and life mapping, both of which allow participants to express their perceptions and feelings in a less restricted manner. Techniques such as these can reveal insights that traditional approaches might miss. Creative research methods are just one area that I have been introduced to in my time in social research, thanks to the opportunities I have to engage with innovative experts regularly.  

While this is just one example, every day in social research offers something new, whether that is a skill, a perspective, or a piece of knowledge I didn’t have before.  

Social research is more than just a job. It’s a way to learn, to connect, and to contribute to positive change. For me, it’s the perfect blend of curiosity, empathy, and impact. Whilst my career in research so far has been short, I have already taken so much away and grown in unexpected ways.  And if you’re wondering what to do next, it might just be the path you didn’t know you were looking for. 

Written by Ben Linsky, Researcher & Analyst, August 2025